WYFM

Within the large coverage area, WYFM competes with WNCD in Niles, WONE in Akron, WRQK in Canton, WFXJ in Ashtabula, WNCX in Cleveland, WRKT and WQHZ in Erie, and WDVE in Pittsburgh.

Typical playlists would include artists such as Jimi Hendrix, Janis Joplin, Cream and lesser-known rock and roll performers.

Following the regular broadcast of a local high school basketball game on November 30, 1973, the reformatted and newly named "Y-103" (with program director Dan Messersmith and consultant Ron White) took to the air, using a format known as "Top 40", and eschewing the traditional banter of disk jockeys in favor of continuous music (with the requisite commercial announcements).

While "Y-103" sounded like what later was considered an "automated" station (i.e., computer driven), it was actually operated by "announcers" who spoke rarely if ever, following a strict format of preselected songs from a master playlist.

The transmitter and antenna remained at the Pennsylvania location transmitting from, what was at the time of its construction the tallest self-support tower east of the Mississippi (500') until 2001.

WYFM on a SPARC HD Radio with RDS .
Logo under previous slogan