The station is owned by John Fuller's Full Power Radio, through licensee Red Wolf Broadcasting Corporation.

A group of local residents, led by NBC Sports president Dick Ebersol and actress Susan Saint James[2] and also including Virginia and Michael Mortara,[3] received a construction permit to build the station in May 1991, beating out nine competing applicants.

WZBG signed on July 8, 1992;[4] much of its programming was sourced from Denver–based Jones Satellite Audio, though the station also offered local news coverage,[2] as well as "Betty at the Beehive", a program that Saint James hosted under the pseudonym Betty Aster.

Managing partner Virginia Mortara said that the station had been profitable for all but two years of its existence, and that it was time to sell WZBG to "new and exciting ownership to move the station forward to its next chapter of its success".

[3] On February 9, 2024, the company announced that the station would be acquired by John Fuller's Red Wolf Broadcasting Corporation (which does business as Full Power Radio), adding WZBG to a regional group that already included WSNG in nearby Torrington.