WRCH (100.5 FM; "Lite 100.5") is a commercial radio station licensed to New Britain, Connecticut, and serving the Greater Hartford and New Haven areas.
WRCH's transmitter is located atop Rattlesnake Mountain, and transmits from the WTIC-TV tower off U.S. Route 6 (Colt Highway) in Farmington.
Easy listening was a popular format in that era, with several stations in the Hartford area also playing beautiful music, including WKSS, WWYZ, WKCI and WTIC-FM.
[11] Westinghouse Electric Corporation, then-parent company of CBS Radio, announced its acquisition of ARS in September 1997,[12] a deal completed in June 1998.
[13] By this time, the company's holdings in the market, in addition to WRCH and WZMX, included WTIC (AM) and WTIC-FM;[14] WNEZ had been sold to Mega Broadcasting in 1996.
[17][18] The only noticeable effect from the merger for listeners was the switch of Boston sports stations on WRCH's HD3 subchannel, as the simulcast changed from the now-Beasley-owned WBZ-FM to Entercom-owned WEEI-FM.