It is part of the W Radio system, with networks in Mexico, Los Angeles (United States), Panama, and transmitted as far away as Chile.

The station is best known for its morning news show La W, presented by Julio Sánchez Cristo, Alberto Casas Santamaría, and Camila Zuluaga.

Before 1990, FM radio in Colombia was almost exclusively devoted to music, because a 1975 decree issued by the Ministry of Communications limited to 60 minutes a day the time an FM station could dedicate to "informative, journalistic, or sports programming.

"[1] These restrictions were relaxed in the early 1990s, allowing FM stations to broadcast news.

Viva FM continued with the direction of Roberto Pombo until 2003, when Sánchez came back to the then brand new W Radio.