Its products include animal figures for its Collectors Club, whisky flagons, and a variety of industrial ceramics.

[2] Wade has produced licensed pieces based on TV shows, comic books, and Disney films.

As the Hallen firm was owned by a distant relative and had been founded in 1810, Wade Ceramics (through this) claims to have been established in 1810.

In 2009, Wade Allied Holdings invested £7.9m in a new factory with the latest robotic manufacturing equipment to make ceramic flagons for the whisky industry.

In November 2022, The company entered into administration citing the difficult UK economic conditions and rising energy prices for its operating difficulties.