Its name means "brands" in Arabic, referencing the numerous brand-name clothing stores that line the commercial street.
[1] The street was rehabilitated in 2007 by TURATH consultants as led by Jordanian architect-academic Rami Daher.
[3] The project included paving the street, planting trees, regulating commercial signs, and adding benches.
The idea of the rehabilitation of the street was to create a place in Amman where pedestrians would walk safely and freely away from traffic.
[2][4] It was reported that complaints by local store owners about undesirable pedestrians "intimidating" customers led the city to ultimately remove the added benches.