The film is inspired by the late social media celebrity Qandeel Baloch, who was murdered in 2016.
In December 2022, it reported that Pakistani-USA director Iram Parveen Bilal has wrapped the principal photography of her upcoming film which is inspired by Qandeel Baloch.
[3] Faryal Mehmood was selected to portray the title character who was finalised after giving an audition and it took over two months to confirm her.
[4] While talking about her casting, Bilal stated about her social media trolling, which is also severely faced by the protagonist in the film.
Bilal’s direction brings out the activist streak in the second half, adding layers to the narrative and elevating the film beyond conventional storytelling."