The song and parts of the music video were featured in a promo for the television series Fringe.

The music video, directed by Alex Topaller and Dan Shapiro (the team known as "Aggressive"), debuted on May 19, 2008.

[7] As of March 29, 2012, it has remained in the iTunes Top 200 Alternative Music Video charts since its release.

[13] The music video is directed by Alex Topaller and Dan Shapiro (the team known as "Aggressive").

After he leaves, Kerli opens the box and finds a ball-jointed doll (painted by artist Lisa Jameson aka Pepstar).

After re-entering the house, Kerli turns on the TV which shows a close-up image of an eye staring around the room.

After the Kerli marionette sings the bridge, she is placed in a box where the puppeteer ball-jointed doll cuts the strings and the bricks in the windows are briefly shown collapsing.

In the final scene, Kerli wakes up to discover a cut string attached to her arm.

The lotuses symbolize overcoming obstacles as do the act of Kerli's tears floating off and transforming into butterflies.

[15] Kerli based her "clock dress" on an image she saw on the internet and represents her love for numbers and their messy layout "[pisses] on the concept of time".