The song, a dance track,[3] was written after Kerli's best friend's cancer diagnosis was reversed, which inspired its lyrics' message that encourages listeners to be thankful and "to never judge anybody because you don't know what's going on in their lives".

In 2011 and 2012, Kerli released respectively two songs as promotional singles from her upcoming second studio album, Utopia: "Army of Love" and "Zero Gravity".

[5][6][7] In 2012, Kerli and Swedish production team SeventyEight, formed by Svante Halldin and Jakob Hazell, started working on songs for the album in the Westlake Recording Studios, Los Angeles, and in Stockholm, Sweden.

[9] In August 2012, Universal Motown Records vice-president Chris Anokute announced through his Twitter account that a song titled "Lucky Ones" would serve as the lead single from the album.

[13] The video features Kerli dancing and walking down the streets of Los Angeles while singing the song.

The woman storms off and before walking into the pathway of an oncoming car, her boyfriend quickly pulls her back and they hug.

The second scene shows a woman desolately staring out of a window as she plays with her hair, prescription pill bottles are shown in her room as well as a man asleep in her bed.

[14] On the issue dated December 8, 2012, "The Lucky Ones" debuted at number forty-one on the US Billboard's Hot Dance Club Songs.