With the site's front-end functionality generally depending in Adobe Flash technology, it was at that aspect different from prevailing social networks, such as Friendster and MySpace, which by that time at 2003, was mostly rendered as traditional HTML pages.
One aspect of Wallop's beta release that most people react about, is its continued usage of the invite-only account creation strategy, wherein users will only be able to sign up for the site if an existing member invites them.
It may be argued that it might have been only intended to be so in the beta release and that signups would have been open to all visitors afterward, nevertheless some felt that the approach long abandoned by other social networks, such as Facebook in October 2006, somehow contributed to its failure to get as much user-base possible.
Having started as a Microsoft Research project, the beta release of Wallop social networking site was moderately covered among tech savvies, with several articles written about it in technology related news websites.
Nonetheless, time has proved these speculations false as Microsoft unveiled Windows Live services and with Wallop eventually leaving its goal as a main player in the social networking scene.