As a result of this automated phone system attack, Walmart Watch created a 24-page report revealing the company's wages and benefits.
Some events consisted of town hall meetings with elected officials present as well as religious leaders giving sermons.
The biggest event of the week was the screenings of the film Wal-Mart: The High Cost of Low Price, produced by Robert Greenwald.
Liberal groups such as Sierra Club, United for a Fair Economy, and Pride at Work also participated in the weeklong campaign.
Local affiliates of AFL–CIO, National Organization for Women, ACLU, and NARAL Pro-Choice America were also supporters of the events.
[12] The release of and mass viewings of the documentary Wal-Mart: The High Cost of Low Price during "Higher Expectations Week" brought the issue of gender discrimination, directed toward female employees, to the forefront in 2007, leading to Walmart facing a class action lawsuit.
In February 2007, the United States Court of Appeals for the Ninth Circuit decided, in a 2-to-1 ruling, that the lawsuit would proceed as a class action on account of the 1.5 million female employees, who claimed they were denied higher pay and company promotions.
In an attempt to reconcile its image, Walmart banded with Edelman Public Relations to create an opposing advocacy group, Working Families for Wal-Mart, on December 20, 2005.
Meghan Scott, spokeswoman for the United Food and Commercial Workers Union, stated that it would be optimal to merge the two groups in order to improve their efforts against the world's largest retailer.
Grossman was the founder of Walmart Watch and served as the executive director with the goal to challenge the world's largest business to be a better corporate citizen.