Walter Herdeg (January 3, 1908 – 1995) was a Swiss graphic designer, noted for his travel posters and work with Graphis Magazine, who was awarded an AIGA medal in 1986.

He was also the teacher who was kind enough to offer him a full scholarship at a new design program that had just been established in the Kunstgewerbeschule Zürich, which was also taught by him as the very first instructor.

Two years later, Hadank would extend to Herdeg the same hospitality as Keller did, by employing him as a calligrapher, package and logo designer.

Works featured in the Graphis Magazine were from all over the world as well, since Herdeg strived to bring designers together to create exchange of information between professionals of different origins.

The step made by Herdeg in creation of Graphis was a promotion of graphics design culture through the interchange of ideas and techniques, whereby artists with different inclinations could contribute as well as be inspired by others works.

Herdeg had a distinctive system of work in which he used typography with a combination of photography to create unified photo-montage posters that had simple messages with limited wording.

[4] It is apparent that in contemporary poster design, photo-montage was a genre of visual arts popularized in the 1920s and 1930s by Swiss artists and those of Germanic descent as well.

This aspect to Herdeg's work is more so notable on the hundred and fifty sixth issue of the magazine, as he dedicated the whole episode to abstracts, forms and functions as can be applied to physical spaces and architecture as well as maps and charts of various uses.

As a remark on this 1973 copy of Graphis Magazine, Herdeg commented that: "The purpose of this book is to show the designer how abstract facts or functions which cannot be simply depicted like natural objects may be given visual expression by suitable graphic transformation.

The optimum synthesis of aesthetics and information value remains the essential objective in every type of diagrammatic presentation..."[6]This was a hardcover copy featuring a continuation of similar art work from the previous edition.

Herdeg was assisted by people from around the globe whom he trusted such as Steven Heller (design writer) who was a correspondent of Graphis Magazine based in New York.

According to Heller, his relationship with Herdeg was a professional one that gave way to the business side, either the works reviewed by the correspondents reached the magazine, or were filtered out and the proceeding issues followed suit.

[7] Gebrauchsgraphik was a commercial purpose magazine that Herdeg was proud to have his work featured in, but he was inspired to create better material.