Fritz Landauer was a prominent architect,[2] and Landor grew up drawing in his father's studio; he realized he wanted to study industrial design instead of architecture early on.

[2][13] Passionate about his work, he succeeded in attracting clients from a wide variety of fields, adding staff and relocating to larger offices as the need grew.

[16] Architect Morton Rader and designer Richard Rosek were retained for the conversion, and Landor held an "open ship" party in September 1964 to mark its completion.

Ideally it is all of these.His work included brands like Del Monte (1965), Levi Strauss & Co. (1968), Virginia Slims, (1968), Cotton Incorporated (1973), Marlboro (1977), Dole Foods (1984), Coca-Cola (1985), Fujifilm (1987), and Bank of America.

[2][7] Landor received a commission for branding San Francisco Muni, resulting in the "worm" logo and orange-and-yellow "sunset" livery for vehicles; the designs were unveiled on January 27, 1975.

[20] Although the Landor color scheme was phased out gradually starting in 1995 with the introduction of the gray-and-red Breda LRV2 light rail cars,[21] the San Francisco Municipal Transportation Agency, which took over operation from Muni in 1999, retained the "worm" Muni logo for vehicles,[20] despite selecting a winner in a contest in 1996 for Academy of Art College students which proposed replacing the logo with a green, silver and orange winged circle.

[2] Bernard F. Gallagher, senior documentation specialist at the Smithsonian National Museum of American History, wrote his masters thesis about Walter Landor: "A Brand Is Built in the Mind: Walter Landor and the Transformation of Industrial Design in the Twentieth Century", The Cooperstown Graduate Program at the State University of New York, College at Oneonta (2007).