Raymond Loewy

Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus interior, Coca-Cola vending machines and bottle redesign,[4] the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery.

He was engaged by equipment manufacturer International Harvester[5] to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers.

[citation needed] In Loewy's early years in the United States, he lived in New York and found work as a window designer for department stores, including Macy's, Wanamaker's and Saks in addition to working as a fashion illustrator for Vogue and Harper's Bazaar.

He designed other passenger locomotives for the firm, including a streamlined shroud for K4s Pacific #3768 to haul the newly redesigned 1938 Broadway Limited.

While he did not design the famous GG1 electric locomotive, he improved its appearance with welded rather than riveted construction, and he added a pinstripe paint scheme to highlight its smooth contours.

[14] During World War II, American government restrictions on in-house design departments at Ford, General Motors, and Chrysler prevented official work on civilian automobiles.

His team developed an advanced design featuring flush-front fenders and clean rearward lines.

The Loewy staff, headed by Exner, also created the Starlight body, which featured a rear-window system that wrapped 180° around the rear seat.

His final commission of the 1950s for Studebaker was the transformation of the Starlight and Starliner coupes into the Hawk series for the 1956 model year.

In the spring of 1961, Studebaker's new president, Sherwood Egbert, recalled Loewy to design the Avanti.

Egbert hired him to help energize Studebaker's soon-to-be-released line of 1963 passenger cars to attract younger buyers.

Despite the short 40-day schedule allowed to produce a finished design and scale model, Loewy agreed to take the job.

Andrews and Kellogg handled sketching, Ebstein oversaw the project, and Loewy was the creative director and offered advice.

Raymond Loewy worked for NASA from 1967 to 1973[19] as a Habitability Consultant for design of the Skylab space station, launched in 1973.

[19] Due to long duration confinement in limited interior space in micro-g with almost non-existing variability in environment, the comfort and well-being of the crew through the use of aesthetics played high importance.

[21] The table was designed by Loewy in order to avoid creating hierarchical positions for crew members during long missions.

[21][22] The International Harvester company was a manufacturer of agricultural machinery, light and heavy duty trucks, construction equipment and appliances.

The foundation was established to preserve the memory of Raymond Loewy and promote the discipline of industrial design.

Raymond Loewy's 1930s era Studebaker logo
Raymond Loewy's ambigram logo New Man [ 13 ]
Air Force One livery, designed by Loewy according to the typeface, color and other preferences of President Kennedy , who was advised on the scheme by First Lady Jacqueline Kennedy