[1] While residing in Laguna Beach, California, Foster owned and operated an advertising agency, where he worked with many local artists and illustrators.
In response, Foster started a publishing company in his home, where he wrote, illustrated, printed, bound, packaged, shipped and distributed the books himself.
An artist in his own right, Foster created the company’s first title, How to Draw, which sold more than one million copies and is still in print today.
One of Foster's most notable artists was Preston Blair, whose book, Animation, sold more than one million copies and is still in print today.
In addition to growing its publishing and custom packaging (creating books and kits for Baker & Taylor, Barnes & Noble, Chronicle Books, Disney Press, Michaels, Scholastic, TJ Maxx and Target) business, Foster teamed with MEDL Mobile to create the Learn to Draw Digital Sketchbook app for the iPad.