Billed as "where kids can do what they wanna do", it was a child-sized representation of a metropolis where children aged 2–14 could participate in different careers and other lifelike activities.

Luis Javier Laresgoiti Fernandez created the concept five years prior (1996) when he opened a similar park in Mexico City named "La Ciudad de los Niños", now known as KidZania.

Careers in which the "kidizens" could participate included but were not limited to firefighter, police officer, lawyer, physician, TV reporter, singer, actor, and model.

[1] The system functioned by the idea of participation in different activities, gaining capital and spending their earnings in luxurious locations such as the Wonka Factory, The Coca-Cola Bottling Plant, a Publix supermarket, the Wannado City Fair and a permanent circus.

Children could star in their own television newscast, join the city's fire or police department, the Miami Herald and the Spirit Airlines Flight Academy.