"[4] On 26 February 1983 at Caird Hall in Dundee, Scotland, the War Tour proper began, with the album's release coming two days later.
The performance climaxed in a grand finale where Bono scaled the proscenium of the US festival's huge stage while singing the song "The Electric Co.", ending up about 100 feet above the ground.
[10] A steady rain and the surreal, torch-lit natural beauty of the surroundings combined to present U2's performance in the most dramatic of contexts.
[10] Frequently shown on MTV, the video helped to further expand the band's American audience and rewarded the large financial risk the show had represented.
The Orpheum Theatre performance was also recorded and broadcast on the King Biscuit Flower Hour syndicated radio program.
[13] In both UK and US publicity for the tour, the group emphasised that it opposed "wallpaper music" from artists who spent more time on their hairdos than anything else.
[16][17] Bono was emotional and very theatrical during shows;[8] during songs he would climb lighting rigs, plunge into the audience, or walk out onto side balconies.
[8] "New Year's Day" became a hit single, and in concert performances were full of vitality, with The Edge rapidly switching back and forth between piano and electric guitar.
"[22] Some poor notices for the album itself from the British pop weeklies upset Bono during the tour, and one from Sounds bothered him so much that he insulted the reviewer by name during a show in Portsmouth.
"[18] The Boston Globe wrote that the group's performance "reached a rare, wondrous zone – where rock 'n' roll transcended the ordinary and took the audience on a lift that was equal parts spiritual and sensual.
"[19] It said that Bono's vocals "sound like pleas and prayers, the lyrics failure and hope" and described The Edge's guitar playing as embodying "clear, ringing lines that were both atmospheric and jarring.
"[19] The Oregonian wrote that it was "the best concert of 1983 so far: solid music played rhythmically and well, a positive stage attitude that recognised audience input, excellent sound and lights.
[15] Journalist Rick Miller wrote of the opening US show in Chapel Hill, "There are no words for the warmth of the thrill that U2 gave the crowd.
[26] The tour helped War stay in or near the US albums chart Top 20 for the duration of that leg, which represented by far their best commercial performance so far in the United States.
[30] Starting with the Pre-War Tour, the minimalist stage design featured a red carpet-covered riser on which the drums and keyboards stood.
"[32] This became the focal image of the tour,[20] with Rolling Stone saying of the Red Rocks performance, "The sight of Bono singing the anti-violence anthem 'Sunday Bloody Sunday' while waving a white flag through crimson mist (created by a combination of wet weather, hot lights and the illumination of those crags) became the defining image of U2's warrior-rock spirit.
"[11] So strong was the image that the group became somewhat ambivalent about it; years later, bassist Adam Clayton would say, "If you had to reduce U2 down to the waving of the white flag, which is a moment from the War Tour, that would be the worst thing.