Before 2022, when the studio signed a distribution deal with WildBrain Entertainment, the Jay Ward catalogue was managed by Bullwinkle Studios, a joint venture between Jay Ward Productions and the DreamWorks Animation subsidiary of NBCUniversal.

[3] By 2002, Jay Ward Productions had formed Bullwinkle Studios LLC, a joint venture with Classic Media (then an Entertainment Rights subsidiary), to manage the Jay Ward characters.

[2][4] Classic Media was acquired in 2012 by DreamWorks Animation,[5] which was later purchased by the Comcast-owned NBCUniversal in 2016.

[6] On February 3, 2022, Jay Ward Productions signed a deal with WildBrain to produce new content based on its portfolio.

[7] The agreement also includes distribution rights to the entire Jay Ward Productions library.