WB formally entered television production with the premiere of its self-titled anthology series Warner Bros. Presents on ABC.

The first one-hour television western, Cheyenne became a big hit for the network and the studio with the added advantage of featuring promotions for upcoming Warner Bros. cinema releases in the show's last ten minutes.

With only Cheyenne being a success, WB ended the ten-minute promotions of new films and replaced Warner Bros. Presents with an anthology series titled Conflict.

[citation needed] The success of Cheyenne led WBTV to produce many series for ABC such as Westerns (Maverick, Lawman, Colt .45, Bronco, a spin off of Cheyenne, Sugarfoot, and The Alaskans), crime dramas (77 Sunset Strip, Hawaiian Eye, Bourbon Street Beat, and Surfside 6), and other shows such as The Gallant Men and The Roaring Twenties using stock footage from WB war films and gangster films respectively.

During the 1960 Writers Guild of America strike, WB reused many plots from its films and other television shows under the nom de plume of "W.

Efrem Zimbalist Jr. was simultaneously the lead of 77 Sunset Strip briefly overlapping with a recurring role as "Dandy Jim Buckley" on Maverick, and also headlined several films until exhaustion forced the studio to give him a rest.

Many other actors under contract to Warners at the time, who despite their work conditions, did see their stars rise over time, albeit for most only briefly, included Jack Kelly, Will Hutchins, Peter Brown, Ty Hardin, Wayde Preston, John Russell, Donald May, Rex Reason, Richard Long, Van Williams, Roger Smith, Mike Road, Anthony Eisley, Robert Conrad, Robert McQueeney, Dorothy Provine, Diane McBain and Connie Stevens.

The stars appeared in WB cinema releases with no additional salary, with some such as Zimbalist, Walker, Garner (replacing Charlton Heston in Darby's Rangers), and Danton (replacing Robert Evans in The Rise and Fall of Legs Diamond[11]) playing the lead roles; many of the stars appeared in ensemble casts in such films as The Chapman Report and Merill's Marauders.

Some stars such as Connie Stevens, Edd Byrnes, Robert Conrad and Roger Smith made albums for Warner Bros. Records.

It was during this period that series, particularly Westerns like Cheyenne and Maverick, and the crime dramas like 77 Sunset Strip, Hawaiian Eye and Surfside 6 featured catchy theme songs that became just as much a part of the American pop culture landscape as the shows themselves.

Depending on the particular series (in this case, the Westerns), William Lava or David Buttolph would compose the music, with lyrics by Stan Jones or Paul Francis Webster, among others.

In 1960, WBTV turned its attentions to younger audiences as they brought Bugs Bunny and the other WB cartoon characters to prime time, with The Bugs Bunny Show, which featured cartoons released after July 31, 1948 (which had not been sold to Associated Artists Productions), combined with newly animated introductory material.

Acting legend Mickey Rooney's son Tim, and Ahna Capri, who would continue to do episodic TV roles and feature films (arguably, her best-known movie was Enter the Dragon starring Bruce Lee) were cast as the Rose's natural children.

Forrest Tucker, Larry Storch, and Ken Berry led an ensemble cast featuring military misfits, and an Indian tribe, who, among other things, forgot how to do a rain dance.

The streak of identifiable series subsided in 1963 with a halt of using stock company contract players and Jack Webb taking over WBTV and not being particularly successful.

[12] For four years, from 1967 to 1971, the company's lone output was the existing television series The F.B.I., by 1970, several of the former talent from 20th Century-Fox Television as well as former agent writers was defected to Warner Bros., such as Paul Monash, Rod Amateau, Bill Idelson and Harvey Miller, Saul Turteltaub and Bernie Orenstein, Jerry Gardner and Dee Caruso, Hal Kanter and A.J.

[17] The following week, Warner had acquired contracts with big names like James Komack, Danny Arnold, the trio of Don Nicholl, Michael Ross and Bernie West (NRW) and the duo of Alan Blye and Bob Einstein to distribute programs worldwide.

[31] In 1996, Warner Bros. Television collaborated with Universal Television to develop the series Spy Game for ABC, with Universal alumnus Sam Raimi and Robert Tapert of Renaissance Pictures, and Warner alumnus John McNamara producing the series, but it did not last long, as it only lasted one season on the air.

In 2006, Warner Bros. Television made some of its vast library of programs available for free viewing on the Internet (through sister company AOL's IN2TV service), with Welcome Back, Kotter as its marquee offering.

Notable series and films produced by the Warner Horizon units include The Bachelor dating show franchise, The Voice, Pretty Little Liars (and spin-offs Ravenswood and Pretty Little Liars: The Perfectionists), Ellen's Game of Games, Fuller House, The Masked Dancer, Whose Line Is It Anyway?, You and the first season of Pennyworth.

Notable series and films produced by Alloy include The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, The 100, The Sun Is Also a Star, Everything, Everything and You.

Formed in 2014, Blue Ribbon Content (BRC) is Warner Bros. Television Studios' digital series production unit.

for NBC, Criminal Confessions and Murder for Hire for Oxygen, Huda Boss for Facebook Watch, Supernanny for Lifetime, and The Real Housewives of New York City for Bravo.

Located in Burbank, California, the studio primarily produces and develops animated programs and shorts for Cartoon Network, Adult Swim, Cartoonito and HBO Max.

Animation has focused primarily on producing television and direct-to-video animation featuring characters Looney Tunes, Scooby-Doo, Tom and Jerry, Animaniacs, and Superman and Batman created by other properties owned by Warner Bros., including DC Comics, the MGM cartoon studio (via Turner Entertainment Co.) and Hanna-Barbera Productions.

[42][43][44][45] The division was responsible for overseeing the parent company's family, kids, animation, and young adult properties, its properties include the former Turner Broadcasting System cable television networks Cartoon Network (including the programming blocks Adult Swim, Toonami, Cartoonito, and ACME Night), Boomerang, and Turner Classic Movies; and the animation studios Warner Bros.

In 1991, Keith Samples, who was employee of the studio left Warner Bros., of which the employment staff inherited from Lorimar, who had joined it in 1985, to start out a TV syndication company Rysher Entertainment.

[51] As Eyeworks Australia, shows produced include Celebrity Splash, Being Lara Bingle, Gangs of Oz and Territory Cops.

Animation series and films based on the classic franchises, including Scooby-Doo media, like The Jetsons & WWE: Robo-WrestleMania!, the 2017 reboot of Wacky Races, and Yabba-Dabba Dinosaurs.

[63] Notable shows produced and distributed by Warner Bros. Television include Wonder Woman, The Dukes of Hazzard, The Big Bang Theory, Young Sheldon, Two and a Half Men, Friends, The Middle, and many others.