By taking the reins of the graphics department of the Wartime Information Board he was able to extend the use of a documentary style to the photographs, posters and publications put out by the government.
[3] The Wartime Information Board’s duty was to create a common outlook amongst Canadians on their identity and perception on the war.
The focus was to ensure high morale and patriotic fervour: "sharing together in common experience, working and striving in great causes.
"[4] Over the course of the war, the Board established various foreign offices, undertook surveys and opinion polls, gave guided tours, studied Canadian news, and developed press information.
It produced more graphic material needed by the government for the war effort, and funds from the Wartime Information Board served to support the making and distribution of films.