The channel features a variety of comedy, paranormal, gaming, cooking, and educational shows – typically hosted by Madej and Bergara.

The trio credited their departure to their desire to found a company with more "creative opportunities" and the ability to have "actual ownership of the content" made.

They received funding from Neuro, a caffeinated energy gum company; Boba Guys, a bubble-milk tea chain; and Steve Chen, a YouTube co-founder.

The show, which stars Madej as a fluffy blue puppet, has spanned five seasons and led to the creation of a variety of merchandise.

[19] The show followed a similar format, with Bergara and Madej investigating reportedly haunted locations and attempting to find evidence of the paranormal.

[23][24] That year, Watcher premiered a light-hearted successor to the graphic Buzzfeed Unsolved: True Crime, with Mystery Files.

[30] On April 22, 2024, the company issued an apology and changed their decision, stating that episodes would instead be released on the streaming service a month before their premiere on YouTube.