Water Wally is the official Singapore Public Utilities Board (PUB) mascot.
[2] In a two-week "teaser" campaign leading up to the official unveiling, thirty three-metre-high Water Wally inflatable balloons were displayed suspended above various reservoirs and canals around Singapore.
[3] A "Where's Wally"-inspired contest to spot the mascot was publicized in national newspapers, receiving over two thousand SMS and email entries.
[5] Water Wally is prominent in a wide range of PUB publicity materials and souvenirs, including toys, T-shirts, calendars and posters.
The show was telecast on MediaCorp's okto channel from 23 January to 14 February 2009, also made available online at www.pub.gov.sg/waterwally.