[1][2][3][4][5] Its coverage focuses primarily on Marathon County, Wisconsin which has a population of about 150,000 people, and translates content into Spanish, Hmong and Vietnamese.
[5] The paper continued under Ringle until August 1884, when it was purchased by, and united with, the Wausau Review (founded in 1882 by Eugene Butler "E.B."
[5] In 2017, Shereen Siewart, a local journalist, with support from a non-profit organization, founded the online news and commentary site, and named it Wausau Pilot and Review.
[2][3][4] The newspaper focuses on local, original and nonpartisan reporting and does not endorse or support any political candidate and publishes a public privacy and conflict of interest statement.
[11] The newspaper's journalists focus on "government accountability," and on matters of "public policy" and on "quality of life issues".
[6] The site's stated "goal" is to establish a "sustainable business model" for such journalism, supported by "advertisers," "corporate sponsors," and by "members who make annual donations.
[3] That reporter continued after the contract ended and as of 2023 remains on staff as a full-time Wausau Pilot and Review employee.