[2] It has been the recipient of over twenty awards including the best couples sex toy at the Sexual Health Expo in Los Angeles.

[3] We-Vibe was created by Standard Innovation, a Canadian company founded by the married couple Bruce and Melody Murison.

Adult toy experts believe this may be due to the brand's mainstream consumer marketing strategy, product design, and discrete packaging.

In early 2012, the company filed a complaint with the United States International Trade Commission (USITC) against LELO and others for infringing on Standard Innovation's patent for the adult toys designed to be worn while a couple has sex.

[11] For the first time, the company's products could be controlled by a partner over long distances and from anywhere in the world where a user can access an internet-connected smartphone device.