The WeShow editorial team selected videos found on the internet and organized them across 200 categories.

[1][3] WeShow did not serve as a social networking site, unlike some similar services, not supporting either video rating or comments.

[2] The premise on which the company was founded rests on findings from Kelton Research that American's viewing of online video was limited by the overwhelming volume available and the "dreaded" task of finding specific content in this mass, 96% of the time ending in failure.

[3][4] The company had financial backing from Bob Pitman via The Pilot Group,[2][4] and Bill Sahlman.

In December 2007 WeShow debuted in Japan, and in January 2008 a portal specially dedicated to China was created.