The We Care Film Festival is an effort by the Indian organization Brotherhood, in partnership with UNESCO, to raise awareness and to dispel stereotypes about people with disabilities.
Through various initiatives, they strive to utilize documentaries and film to dispel stereotypes and misconceptions pertaining to disabilities, and to raise awareness among the Indian public as well as global audiences.
[8][9] Dr. Sushma Batra, Professor of Social Work at the University at Delhi, and K. Kannan, a New Delhi-based journalist, are advocates of the movement toward disability rights.
They point out that due to the goal of entertaining the masses, filmmakers undermine the experiences of disabled populations through some very negative stereotypes and tropes.
The trope, a patronizing attitude, is used to paint the "hero" or protagonist of a film in a positive light by means of looking down upon the disabled character.