[5][6] We Heart It then raised a further $8 million in Series A funding from White Oak and IDG Ventures in June 2013.

[citation needed] In 2023, We Heart It removed the ability to upload photos from its app, only allowing users to download their previously collected images through the website.

[citation needed] We Heart It was primarily a visual platform that supported still images and animated GIFs.

[10] It offered follow icons, live widgets, and share buttons for users who wanted to incorporate We Heart It on their website or blog.

[13] In March 2015, We Heart It introduced a new postcard feature, allowing its 30 million registered users to message one another with images.

'Heartists' are a selection of the most engaged We Heart It users every year, acknowledged as leaders in creativity known to inspire other members of the community.

With Easel, users can create custom images with quotes, filters, and colors to share on We Heart It or other social media apps.

This function enabled users to share poems, recipes, opinions, creative thoughts and ideas, advice; anything you are able to write down.

[21] The Huffington Post cited We Heart It as one of the "10 Happiest Places On The Internet"[22] for finding a smile or inspiration on.