WearEver Cookware

WearEver Cookware can trace its origins back to 1888 when Charles Martin Hall, a young inventor from Oberlin, Ohio discovered an inexpensive way to smelt aluminum by perfecting the electrochemical reduction process that extracted aluminum from bauxite ore. Seeking to fund his continued exploration of this new process Hall eventually partnered with Alfred E. Hunt, a metallurgist in charge of the Pittsburgh Testing Laboratory, raising $20,000 with the help of investors and eventually forming the Pittsburgh Reduction Company which would later come to be known as the Aluminum Company of America (ALCOA).

[1] These new processes introduced two new challenges to ALCOA; they would need to generate a market and encourage manufacturers to use this new aluminum and they would need to increase production in order to cut costs through economies of scale.

[3] Initially this cookware was sold door-to-door by college students and would later be purchased in large quantities by organizations.

[4][3] Groupe SEB acquired Mirro WearEver, a subsidiary of Global Home Products, for approximately $36.5 million in 2006.

The acquisition included all inventories, trade receivables, factory and equipment in Nuevo Laredo, Mexico, and trademarks.