The WeatherGens were a group of twelve fictional human individuals broadcast as short segments at the conclusion of ITN news bulletins and were also used to introduce the ITV weather forecast.
[1] Powergen (now called E.ON UK), a British energy company responsible for providing electricity and gas to homes in the United Kingdom, commissioned the London-based design company Tutssels to commission a new group of idents to introduce its sponsored weather forecasts on ITV,[1] which they had agreed an extension to.
[7] Each shoot was completed in one day and the filming crew had to maintain stability of the costumes between shots in order to avoid injuring the models.
[1] The WeatherGens were first shown on television on 20 November 1996,[8] and received letters of praise but were criticised for scaring young children.
[2] The company selected the marketing agency Soul to produce the segments, which depicted individuals and businesses undertaking a range of daily activities and the weather was utilised to represent its differing moods.