In 2006, after MSNBC moved its operations to 30 Rockefeller Plaza in New York City's Midtown Manhattan district (integrating its operations with NBC News), Weather Plus moved into fellow sister network CNBC's Global Headquarters in Englewood Cliffs, New Jersey.

In addition, Weather Plus was promoted during NBC's NFL pre-game show Football Night in America, and was used to provide the temperature and weather conditions at gametime for each week's NBC Sunday Night Football game during the NFL season.

In September 2008, Landmark Media Enterprises sold The Weather Channel to a consortium of NBC Universal, and private equity firms Blackstone Group and Bain Capital.

[2] Though NBC cited its purchase of The Weather Channel as a factor in the shutdown,[6] it was stated that the network's closure would have occurred even if the acquisition had not happened.

The Weather Channel's main Atlanta staff also began appearing on NBC News programs, either from the cable channel's Atlanta headquarters, NBC's New York City operations or via satellite on-location during weather events.

This option allowed the equipment that had been used to insert local content onto the former national feed of NBC Weather Plus to remain in use.

During severe weather events, national segments, at the affiliates' discretion, could be replaced with either news simulcasts or a constant radar display; in turn, this coverage could be picked up by the national Weather Plus feed (live if possible) during the "Coast To Coast" and/or "Plus Five Forecast" segments.

NBC Weather Plus gave 24 minutes of programming time per hour to its affiliates to air pre-recorded local forecast segments conducted by weather staff from local NBC-affiliated stations, running eight times an hour.

Similar to The Weather Channel's Local on the 8s segment in the hour after sunset (which determined the usage of daypart-based icons partly on the time of sunset in a given locality), an occasional bug in the "L-bar" displayed weather icons incorporating the sun when detailing the current sky condition for some observation sites at night.

If an observation site was located within or near a larger city, the forecast for the next closest reporting station would be shown instead (for example, on Dallas affiliate KXAS-TV's Weather Plus subchannel, the current conditions for Fort Worth Alliance Airport were displayed alongside the forecast for nearby Dallas).

The national feed featured a different "L-bar," which cycled through current conditions, 24-hour and five-day forecasts for 50 major U.S. cities.