Web2forDev was first used as a term at the Web2forDev International Conference organised by CTA and other development partners in Rome at FAO in September 2007.
The web is shifting from just being an intermediate in which information is transmitted and consumed, into being a platform in which content is shaped, shared, remixed, repurposed, and passed along.
Various companies have started understanding that the social side of change, including personal networks and developing trusting relationships, might prove to be the most powerful strategy for promotion.
The new Web 2.0 Business ground rules include an increasing focus on knowledge, trust, relationships, and communities which in many senses is the true structure of today's organization.
Web 2.0 applications are changing the way the world communicates allowing consumers to share opinions, wants, needs and motivations.