Webreep model

The Webreep model is an information systems theory that explains and predicts website satisfaction, loyalty, and word-of-mouth.

The inspiration for the Webreep model might have come from Stuart Barnes who developed the WebQual scale with Vidgen in 2001.

Notably, ease of use features in the technology acceptance model[4] (TAM) and unified theory of acceptance and use of technology[5] (UTAUT), and trust features in Gefen and Karahanna's trust and TAM integrated model.

This part of the model is consistent with marketing theorists who have promoted satisfaction as antecedent to loyalty[7] and word-of-mouth.

For this reason the Webreep model is often used in the field, and is the basis of the website feedback tool 'Webreep'.