Defacement is generally meant as a kind of electronic graffiti and, like other forms of vandalism, is used to spread messages by politically motivated "cyber protesters" or hacktivists.
[2] Disturbing images and offensive phrases might be displayed in the process, as well as a signature of sorts, to show who was responsible for the defacement.
For example, there are online contests in which hackers are awarded points for defacing the largest number of web sites in a specified amount of time.
[3] Corporations are also targeted more often than other websites on the World Wide Web and they often seek to take measures to protect themselves from defacement or hacking in general.
After defacement, sites have to be shut down for repairs and security review, sometimes for an extended period of time, causing expenses and loss of profit and value.