Weekend was a Peabody Award–winning NBC television news magazine hosted by Lloyd Dobyns.
[3] The show's creator and executive producer was past (and future) president of NBC News, Reuven Frank.
In 1978, after four years of critical success and moderately good ratings for that hour, NBC moved Weekend to prime time.
Placed against strong programs on ABC and CBS, the show eventually died of poor ratings.
The program was known for an offbeat format, a somewhat less serious tone than such programs as 60 Minutes; comic relief included the use of humorous images (e.g., a trio of magazine covers, New York, The New Yorker, and the completely fictitious New Yorkest), and the occasional animated cartoon, such as Mr. Hipp.