The magazine was launched in 1934 by Odhams Press, publishers of the Daily Herald.
Under the editorship of Stefan Lorant (1901–1997) it was the first British picture magazine that was based on European ideas of photo reportage.
Photojournalists contributing to the magazine included Bill Brandt[1][2] and Felix H. Man.
There were sometimes special issues for notable occasions such as coronations and royal birthdays,[3] or selected topics such as the Queen Mary liner.
[4] Journalists working with Stefan Lorant included Tom Hopkinson (1905–1990), later knighted in 1978.