Welcome to Yorkshire

[7] The business was carrying significant debts at the time of its demise, largely to a local pension fund.

[12] They are also an official partner of Yorkshire County Cricket Club,[13] sponsoring the team's Twenty20 tour of South Africa in 2012.

[14] Welcome to Yorkshire ran the campaign to host the 2014 Grand Depart of the Tour de France in the county.

[20] After the COVID-19 pandemic, and following the expenses scandal, the Welcome to Yorkshire business endured a period of financial difficulty, before entering administration on 1 March 2022.

[21][22] On 11 April 2022,[23] a deal was concluded to sell the business name, websites, domains and some rights to the Tour de Yorkshire to a business called Silicon Dales Ltd who would continue to run the online operations, and committed publicly to trying to save the Tour de Yorkshire[24] cycling race in future years.