Their operating profits were meant to contribute to the financing of various anthroposophic undertakings such as constructing the Goetheanum and establishing the Free Waldorf School in Stuttgart.
At a general meeting, Rudolf Steiner asked the shareholders to give their shares in Der Kommende Tag to ILAG in order to secure the assets of both companies, which were in financial difficulties.
The establishment of Weleda coincided with Lebensreform, "life reform", a social movement in Germany that advocated alternative medicine and health food.
Some of the newly developed cosmetics are still part of the range today: toiletry milk (later iris milk), massage oil, rosemary bath, skin cream, soap, shaving soap, skin food, sun protection cream, hair washing powder, pine bath essence, and arnica essence.
Since Weleda did not have the petroleum jelly needed to produce the frostbite protection cream that had been ordered, it was provided with this ingredient from the Wehrmacht's own stock.
Weleda facilitated a comprehensive scholarly investigation of the events concerned, carried out by the history department of the University of Basel.
Weleda overcame the period of National Socialist rule and the Second World War relatively unscathed, as the German branches belonged to a company with its headquarters in neutral Switzerland.
[15] During Europe's economic boom in the 1950s and 1960s, Weleda expanded its product range: therapeutic tea (1950), sea buckthorn elixir (1955), facial toner (1959), shaving cream (1960), lavender bath milk (1961), foot balm (1962), and chestnut shampoo (1966).
Biodynamics treats the whole farm as one living ecosystem with soil fertility, plant growth und livestock care as ecologically interrelated tasks.
[26] Following the philosophy of so-called lead plants, the company develops products that do not only focus on the raw materials, as all ingredients and the entire formula contribute to the overall effect.
[27][28] Weleda is known as the historical and main producer of fermented white mistletoe extract (Viscum album), marketed under the name of Iscador.
[32][33] Weleda has created several gardens to grow ingredients for its products according to biodynamic cultivation methods that involve sustainable farming, avoiding pesticides and working with the seasons.
[37][38] Weleda Australia and the Kitchen Garden Foundation have formed a partnership to educate children about the important role of pollinators by building a network of ‚Bee B&B Hotels‘ at primary schools.
Weleda has pledged $100,000 to the 20-month project that aims to create harmony between nature conservation and human needs in the Mawas area.
The UEBT certification is designed to show consumers that the product they want to buy is produced by a company that treats people and biodiversity with respect.