The chain is owned by a subsidiary of the Sinon Corporation and specializes in fresh produce and in-house prepared foods.

By the early 2000s, the company had consolidated its branding under the Hsin Nong Fresh Supermarket name and phased out the wholesale format.

[2] In 2008, the fresh food department of Sinon Corporation was spun off as an independent entity, officially adopting the name Funcom Supermarket.

The chain continued its expansion, entering the Hsinchu market in 2017 and launching its first Taoyuan store in Qingpu Special District in 2024.

Stores are strategically located in both urban centers and smaller towns, including Changhua City, Lukang, and Caotun Township.