[4] Wendell Rodricks was born on 28 May 1960[5][6] to Goan Catholic parents, Greta and Felix in Parel, Bombay.

[9] He then joined as an assistant director of the Royal Oman Police (ROP) Officers Club in Muscat in 1982.

[13] He launched his own label in 1989, with his first show held at the Regal Room of the Oberoi Hotel, Mumbai.

[19] He was also a part of the khadi movement, and even promoted it at the world's largest organic fair, BioFach, at Nuremberg, Germany, in 2011 when he was invited there.

[23] In 2014, he paid tribute to actress Rekha at the Wills Lifestyle India Fashion Week (WIFW), on the occasion of her 60th birthday.

[25] He also helped Anushka Sharma, launching her as a model in his 2007 Les Vamps Show at the Lakme Fashion Week and encouraged her to move to Mumbai when she was just 18 years old.

[16] Rodricks made cameo appearances in the 2003 film Boom and in the television play True West in 2002.

He had since collected 800 exhibits, ranging from an original pano bhaju, to Reita Faria's bathing suit (which won her the title of Miss World in 1966), to an apsara found in a nearby field dating to a Buddhist monastery from the 7th century.

[41] Rodricks wrote a column in the Goa-based monthly Goa Today, where he often raised issues of social concerns and the environment.

[42] In the mid-2000s, he began a mailing list with Margaret Mascarenhas, urging citizens to report cases of lack of waste management.

[44] In 2018, he started a helpline for the LGBTQ community with the help of Ruby Almeida, the co-chair of Global Network of Rainbow Catholics.

He also unsuccessfully campaigned against the cutting down of six mango trees to make a highway in Colvale, citing that they were more than 200 years old.

[48] Rodricks was actively homosexual since he was 19 years old, and formalized his relationship with a wealthy French businessman named Jerome Marrel in a Civil solidarity pact in Paris in 2002.

[54] On 13 February, the Goa Police announced that they were still investigating the cause of his death, although it was allegedly reported that he had been suffering from a prolonged illness.