[citation needed] In July 2011, two lawsuits were brought against ConAgra, arguing that it misrepresented Wesson as being "pure and natural" when it used genetically modified corn and soy in its oils.

They argued that ConAgra "engaged in this misleading and deceptive campaign to charge a premium and take away market share from other similar products".

[1][2] In March 2019 a $27 million settlement or damages and reliefs was agreed to,[3] pending a final hearing and approval by the courts set for October 7, 2019.

[5][6] On December 18, 2018, Conagra announced that it had reached an agreement to sell Wesson to Richardson International, Limited, Canada’s largest agribusiness operating elevators, crop input facilities, canola processing and oat milling facilities in Canada, the US and Britain.

It was Jim Jordan, who was BBDO's Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign.