The station operates on a non-commercial basis and has a five year licence issued by the Broadcasting Commission of Ireland.
West Limerick 102 is a member of CRAOL, the Community Radio Forum of Ireland.
The initial offering from the BAI was a 30-day temporary licence, and following a significant expansion of the team of volunteers and presenters, the station went on air as "West Limerick Community Radio" for the month of June 2004.
Broadcasting solely on 102.2FM, the initial pilot covered a range of about 5 miles from studios in the square in Newcastle West.
Following the relative success of the pilot, an application was made to the BCI for a full-time operation, which was subsequently granted, allowing the current station to arrive on-air in May 2005, with an expanded coverage which reaches Limerick City and South Clare, as well as additional dedicated studio facilities in Abbeyfeale and Rathkeale.