The service is led by a Chief Executive Officer who is overseen by the West Midlands Fire Authority.

The service's headquarters is located in Nechells in Birmingham, which is also the home to Staffordshire and West Midlands Fire Control.

[7] Response covers responding to emergencies, risk-based attendance standards, dynamic mobilising and Fire Control.

Twelve members of the West Midlands team were deployed as part of the UKISAR (United Kingdom International Search And Rescue) mission to Haiti in the wake of the earthquake there on 12 January 2010.

FIPS works closely with the Police, other services, and organisations such as insurance companies when investigating fires.

This information is vital when undertaking targeted initiatives and campaigns relating to the education of fire safety awareness.