The West Morava originates in the Tašti field, east of the town of Požega, from the Golijska Moravica and Đetinja headstreams.

Water is also used for the irrigation and for the same purpose the artificial lake Parmenac is created on the river, thus helping the already fertile region (grains, orchards).

The watershed of the West Morava is rich in ores, (the Ibar section most of all), and includes the mining of hard coal, magnesite, chromium, etc.

The traffic is also important for the economy as the whole of the river valley is a natural route for both the roads and the railways connecting eastern, central and western Serbia.

In the central section of the flow, the special nature reserve Osredak was established in February 2020, and placed under the state protection.