Its trademark was Big Ben and its slogan was "natural balance", referring to its single microphone technique.
Early on, Westminster recordings were technically superior to most others available, and the label became popular among the growing community of audiophiles.
The company was sold in the early 1960s to ABC-Paramount, which at first continued to issue new material (as well as reissuing old recordings on the "Westminster Gold" label).
Beginning in 1970, ABC's "Westminster Gold" reissues, including a new "Best Of" composers series, sported new eye-catching sleeve designs that used whimsy and humor to garner lucrative sales from high school and college-age classical music aficionados.
[4] The Westminster recordings, as well as the rest of the MCA classical music catalogue, are currently managed by Deutsche Grammophon.