Started as a simple one-man operation that included artwork and text solicited from friends and acquaintances, the production, team, and circulation of the magazine would grow over the years.

Its content also evolved to cover a wider expanse of stories that captured a Los Angeles attitude that was emerging at the same time as punk, but with its own distinct aesthetic.

It also covered the novel (at the time) aesthetic of taking care of one's body, per nutrition, such as introducing wheatgrass juice to a broader public.

Contributing photographers included Eric Blum, Moshe Brakha, Guy Fery, Jim Ganzer, Brian Hagiwara, Brian Leatart, Jacques-Henri Latrigue, Dana Levy, Claude Mougin, Beverly Parker, Lisa Powers, Herb Ritts, Matthew Rolston, Raul Vega, Guy Webster, and Penny Wolin.

WET also included artwork by Rip Georges, April Greiman, Matt Groening, Jim Heimann, Thomas Ingalls, Kim Jones, Jayme Odgers, Taki Ono, Futzie Nutzle, Gary Panter, Peter Shire, John Van Hamersveld, David Jordan Williams, Teruhiko Yumura, and Bob Zoell.