Wetlook

[2] The neologism became popular,[3] especially in the United States due to the contest organized upon the release of the song inviting viewers to upload their own version.

Alex Comfort writing in The Joy of Sex suggests that wetlook clothing functions as a kind of "superskin", enhancing the visual and tactile qualities of shininess and tightness,[10] stating that if your lover "likes you to look like a cross between a snake and a seal, wear what he gives you".

], swimming fully clothed is sometimes prohibited in public places[13] or considered socially unacceptable.

][9] The annual end-of-summer beach party in Borgentreich[16][17] is a major event for wetters, and some people travel hundreds of kilometres to participate.

[18]New Kingdom of Egyptian poetry has a girl telling her lover: "It is pleasant to go to the pool...That I may let you see my beauty in my tunic of finest royal linen when it is wet".