It is a free access and editorially independent webzine including album and track reviews, artist interviews and various features.
In early 2009, What's On The Hi-Fi was created by co-founders Jonathan Hutchison (NYC)[1] and JH Smith (Paris) out of a desire to feature and support new and eclectic independent music from around the globe.
What's On The Hi-Fi has participated in notable interviews with international up-and-coming and established artists such as Beach House, The Antlers, Liars, White Denim, Cocoon,[2] Team Ghost,[3] and The Ruby Suns.
Reviews, interviews and features from What's On The Hi-Fi have been reprinted by various media sources, including artist and label webpages / promotional materials and music-related websites.
[6] Much of the original artwork appearing on the website, including the webzine's distinctive banner, was created by Berlin-based and Chilean born graphic designer and illustrator Cristóbal Schmal,[7] who often works under the moniker Nomono.