[3] Prior to the single's release on 26 July 1993,[1] a "mystery teaser" campaign was launched by Curb with the intention of generating interest for the track on country radio.
[9] In an interview with The Sacramento Bee in 1993, Herb Pederson spoke of the single's lack of chart success, "'What About Love' did real well, but there was no room for it to move up.
[4] Jim Bessman, writing for Billboard, noting the video contained "spiritual overtones emphasizing the song's theme" and added, "The clip suggests the West Coast country sound that Desert Rose has always epitomized.
"[4] On its release, Larry Flick of Billboard wrote, "Love is an obstacle course here, but the picking and singing are smooth as silk.
"[12] Lisa Smith of the Gavin Report commented, "The Desert Rose Band are back, with a new lineup but the same great sound.
Chris Hillman, who wrote this song with frequent collaborator Steve Hill, gives 'What About Love' an intriguing, darkly optimistic tone.
"[13] In a review of Life Goes On, Jim Washburn of the Los Angeles Times described "What About Love" as a "finely country number in the traditional Desert Rose Band mould".