What Car?

is a British monthly automobile magazine and website, currently edited by Steve Huntingford and published by Haymarket Media Group.

In 1978, the magazine held its first Car of the Year Awards,[2] giving advice on the best models to buy, and this has since been an annual – and eagerly awaited – feature.

As of 2023[update], Volkswagen is the most successful brand in the history of the awards, having taken the top prize a total of seven times.

Members of the Volkswagen Group, such as Audi, SEAT, and Škoda, have won it a further six times between them.

launched a new service called 'True MPG', which it claims gives consumers an idea of what they can really expect from a car if they drive it gently and stick to speed limits, but don't resort to any unrealistically slow acceleration or special hypermiling techniques.

These True MPG figures are published alongside the official government fuel economy data, that car manufacturers are legally obliged to include in brochures.

Users can add options, change trim and alter finance preferences to get a ‘live' price which dealers are committed to.

Cover of the July 2001 issue, showing previous logo and design.