Produced by Chopsquad DJ, the song is a tribute to the late fashion designer Virgil Abloh.
The song is a tribute to fashion designer and entrepreneur Virgil Abloh, Lil Durk's brother D Thang and rapper King Von.
Durk promised to release the song's music video if it reached 10,000 creations on TikTok.
It opens with a quote from Abloh that reads: "Life is so short that you can't waste even a day subscribing to what someone thinks you can do versus knowing what you can do."
The video features Lil Durk and Gunna rapping in the presence of multiple sets inspired by Abloh's work, including near Drake's Air Drake jet (which was painted by Abloh), on a red rooftop that replicates the Louis Dreamhouse from one of Abloh's final projects for Louis Vuitton, and in a warehouse filled with magically growing flowers.